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Megatrends 2010: The Rise of Conscious CapitalismBy Patricia Aburdene
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Megatrends 2010 launched the global phenomenon of Conscious Capitalism by describing the seven trends that comprise Conscious Capitalism:
1. The Power of Spirituality. Led by CEOs, spirituality is coming to organizations.
2. The Dawn of Conscious Capitalism: Top companies succeed by honoring all stakeholders, not just shareholders.
3. Leading from the Middle. Business now recognizes that “ordinary” managers are the secret to sustainable success.
4. Spirituality in Business. People are no longer willing to “check” their deeply-held values at the office door.
5. The Values-driven Consumer. Conscious shoppers are a multi-billion dollar market. How does a business reach them?
6. The Wave of Conscious Solutions. Coming to a firm near you: meditation, yoga, Heart Math, Forgiveness Training—and their surprising economic benefits.
7. The Socially Responsible Investing Boom. As investors grow more skeptical of traditional funds, many are flocking to greener investment options.
Once in a great while, a book challenges conventional wisdom and opens the floodgates to the future. Megatrends 2010’s focus on both meaning and the bottom line celebrates the demise of Business As Usual and the birth of Conscious Capitalism.
- Sales Rank: #964391 in eBooks
- Published on: 2013-10-27
- Released on: 2013-10-27
- Format: Kindle eBook
Review
"Right on the mark. Read it, enjoy it, and feel uplifted by it." —Amy Domini, Founder, CEO, Domini Social Investments
"Patricia Aburdene shows you how to capitalize on the trends transforming business." —Deborah Meyer, Vice President Lexus Marketing, Toyota Motor Company
"Megatrends 2010 provides incontrovertible proof that doing good and giving back pays off for everyone. This book is thrilling." —Christiane Northrup, MD, author of Mother-Daughter Wisdom
"If you want the 'Big Picture' on the changes rocking business, this book is for you." —Dave Stangis, Director, Corporate Responsibility, Intel Corporation
"This book is inspiring because it communicates the powerful connection between our spirit and the work we do." —Eileen Fisher, Chief Creative Officer, Eileen Fisher, Inc.
About the Author
Patricia Aburdene, co-author of four Megatrends books, has addressed business audiences throughout the world. Her 25-year career began at Forbes magazine. In recognition for Megatrends for Women, she was appointed public policy fellow at Radcliffe College. Patricia holds three honorary doctorates and resides in Cambridge, Massachusetts, and Telluride, Colorado.
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